Analytics Guide

Analytics at /analytics splits into two tabs: Publishing (always available) and Performance (Instagram-first, requires a reconnect for read-only insights).

Publishing tab

Shows what you've created and what you've sent.

Content Creation block

Four headline tiles:

• Total Videos: all-time count of pieces rendered (e.g. 1,522).
• This Month: pieces rendered in the current billing period.
• Approval Rate: % of pieces approved on review vs. total reviewed (e.g. 85%).
• Posts Sent: pieces successfully published in the current period.

Below: the Content Created time-series chart for the last 30 days, with a daily bar showing pieces rendered.

Format mix

A pie chart Videos by Format with the available format families:

• carousel: Image Carousel
• kinetic-type: Text Story
• scene-swap: Meme Reaction
• b-roll: Clip Montage
• talking-head: Video Hook & Demo

The percentages are based on this period's renders. A healthy mix usually has Carousel + Kinetic-type combined ~50–60% (volume) with the other three covering virality, vibe, and conversion.

Approved vs Rejected

A bar chart with three buckets: approved, rejected, pending. Reading this:

• High approved + low rejected: your brand voice is dialed in; consider scaling automations.
• High rejected: your prompts or angles need refinement; tighten Do's/Don'ts before scaling.
• High pending: reviews are backlogged; spend 5 minutes clearing drafts in the Library.

Publishing block

Four tiles + a stacked bar chart.

• Upcoming: scheduled, not yet sent.
• Delivered: successfully published this period.
• Failed: failed publish attempts.
• Cancelled: pulled from the schedule before publish.

The Publishing Activity chart covers the last 30 days and stacks Failed (red) / Posted (green) / Scheduled (light) per day.

Performance tab

Reads engagement data back from your connected platforms. Currently the Performance tab is Instagram-first. Other platforms post fine but don't yet feed insights back into the dashboard.

If you connected Instagram before this feature shipped, the page shows: "Reconnect Instagram to enable analytics. Your existing Instagram connection was made before analytics access existed. Reconnect to grant the read-only insights permission so views and engagement can be tracked. Posting continues to work either way." Click Reconnect Instagram once.

Time window selector

Last 7 days · Last 30 days · All time.

Headline metrics (per window)

• Total Views: sum of plays across the selected window.
• Total Engagement: likes + comments + shares + saves.
• Avg Views per Post: total views / posts in window.
• Engagement Rate: engagement / views, as a percentage.

Each tile also shows a delta vs. the previous equivalent window (+12%, −4%, no change).

Views & engagement over time

A daily line chart with two series: Views (blue) and Engagement (green). Daily totals across the selected window.

Top 10 posts

Ranked by Instagram views in the selected window, with thumbnail, script first-line, format, post date, and metric values.

Reading analytics with intent

The most useful three-question check after a week of posting:

1. Approval Rate < 70%? Your brand voice or angles need tightening. Re-do Do's/Don'ts before generating more.
2. Failed posts climbing? A connector needs reconnection. Check Settings → Social media accounts.
3. One format dominating Top 10? Double the cadence on that format and let the calendar absorb it.

What's not (yet) here

• TikTok / YouTube insights: posting works on all four platforms; insights surface for Instagram first. Cross-platform analytics is on the roadmap.
• Per-brand revenue / conversion attribution: Prolifik measures publishing; downstream attribution belongs in your analytics stack (Mixpanel, GA4, Dune for on-chain, etc.). Use UTM-tagged links in the script CTAs.
• Exportable CSV: you can copy-paste the table data; programmatic export is a roadmap item.

Tips

• Reconnect Instagram first thing. Without the read-only insights permission, the Performance tab is blank.
• Check Approval Rate weekly. It's the leading indicator of brand-voice drift.
• Don't optimize a 7-day window too hard. Short windows are noisy. Use 30-day for trend reads; 7-day for fast experiments.