Keep the price and the condition that changes its meaning together. A monthly equivalent for an annual commitment should not look like a cancel-any-month price. A per-user amount should not look like the total workspace bill. A short pricing video needs enough space for those distinctions or a narrower topic.
This guide provides an editorial worksheet, not legal advice or a claim that one disclosure template meets every market's rules. The FTC's small-business advertising guidance is a useful primary reference for truthful price claims and visible qualifications. Have the appropriate owner review your own offer and jurisdiction-specific requirements.
Select the decision the viewer needs to make
Do not open with the entire pricing table. Pick the question behind it: which plan supports a task, how seat charges work, or what an annual commitment means. The explanation becomes manageable when it answers one of these questions.
Write down what the video will not answer. A plan comparison might not cover negotiated enterprise terms. A seat-price example might exclude usage charges that require another explanation. Those boundaries must not create the impression that omitted costs do not exist.
If the offer is changing, wait for approved public terms or clearly discuss the announced future terms. A screenshot of an internal proposal is not a current price. Record the source page, currency, checked date and billing period before writing.
Build a price-condition worksheet
| Pricing field | What the writer needs |
|---|---|
| Amount | The actual number from current approved terms |
| Currency | The currency that applies to the intended audience |
| Unit | Per seat, workspace, export or another stated unit |
| Cadence | Monthly charge or annual commitment, not just a monthly equivalent |
| Scope | Included entitlement relevant to the video's task |
| Other conditions | Taxes, minimums, overages or mandatory extras as applicable |
| Changes and cancellation | The source of the current applicable terms |
The table is a preparation record, not a direction to cram every field onto a frame. Identify which conditions materially affect the claim you make. If you cannot explain them clearly in a short sequence, link to the full current terms and narrow the video to one pricing concept.
Do not fill an unknown field with an assumption. Ask the pricing owner. Silence about a charge is not proof that it does not apply.
Walk through a fictional annual-billing example
Suppose an invented tool, Planbox, offers a fictional plan at €15 per seat per month when billed annually. In this illustrative example, five seats mean €900 for the year before any applicable tax. These numbers are invented for the worksheet and are not Prolifik prices.
A clear first card states “€15 per seat per month, billed annually.” A second card explains the example: “Five seats: €900 for the year, before applicable tax.” A third sends the viewer to the current pricing and billing terms. The arithmetic explains the offer; it does not claim the plan is cheaper than an unnamed alternative.
If the actual product bills on a different basis, change the example. Do not use an annual multiplier for a usage model. Likewise, a free-trial explanation needs the real trial conditions rather than a generic claim that there is nothing to pay or cancel.
Choose a format that gives the conditions room
An image-led sequence can separate the unit, commitment and worked example without rushing through narration. Prolifik's Image Carousel format is a useful creation path for a reviewed pricing explanation. Supply the approved numbers and conditions; generation is not a pricing-verification step.
Keep text sizes and contrasts readable. Do not make the price large and the commitment tiny. Review the final sequence at ordinary phone size and let an unfamiliar reader explain what they expect to pay and when.
The video-carousel guide covers the broader production structure. The caption guide helps if you add spoken explanation or timed overlays. Neither replaces a review of the underlying terms.
Check the spoken and visual explanations separately
If the voice says “€15 a month” while the card says “annual billing” in small type, the two explanations do not carry the same meaning. Make the relevant commitment audible when the spoken price would otherwise mislead the listener. Do not assume a viewer reads every card while listening.
Check what the thumbnail implies. A large “free” or “from” claim can oversimplify a limited offer before anyone opens the video. Ask the reviewer to assess the entire presentation, not only a technically complete final frame.
Click the destination from the planned post. The amount, plan name, currency and billing cadence should match the explanation. If the destination adapts pricing by region, test the relevant context and avoid presenting one regional amount as universal.
Keep pricing content tied to its source
Save the approved worksheet and source date beside the export. Assign a pricing owner who can flag changes before reuse. Search for scheduled copies and related descriptions when a term changes; updating one card may not update the caption or thumbnail.
Do not promise savings, return on investment or an ideal plan for every small team without supporting evidence. The useful outcome is a reader who understands the offer you actually make and can inspect the current terms before choosing.
Explain the plan choice without dropping a condition
Build the sequence from the current plan facts and the decision the viewer is making.
See Image CarouselProduct and primary-source checks: 12 October 2026. Examples are editorial working illustrations unless a real source is identified.
- FTC: Advertising FAQs for small businesses, checked 12 October 2026. General advertising context, not legal clearance.
- Prolifik Image Carousel, checked 12 October 2026.