Choose a short-video format for the product proof you have

Sort sources into proof and explanation

Use two folders or two labels in your brief. The proof label contains permitted recordings, current documentation and approved factual material. The explanation label contains illustrative scenes, diagrams, metaphors and general background. A source can help explain a point without proving a product outcome.

For a fictional expense app, an approved recording might show a user attaching a receipt. A text summary could explain the required fields. A staged office image could set the context. Only the recording shows that particular action taking place; none of these sources establishes that the app saves every team a specific number of hours.

The product video examples guide is useful for deciding which kind of question the piece answers. Once the question is clear, pick a format that preserves the evidence instead of obscuring it.

Use the source-to-format selector

Prolifik currently offers six formats. The selector below is an original editorial aid, not a ranking or a promise that one format performs best.

If your source does not support the intended promise, change the promise or obtain the source. Do not solve the missing proof with a more dramatic template.

Work through one fictional question

Suppose the expense app team wants to explain “what happens when a receipt is missing.” If it has a current recording of the real workflow, a demonstration can show the relevant state and action. If it has only approved documentation, a carousel can explain the condition without pretending to show the interface.

A Text Story could tell the same question as a concise explanation, but it needs enough precision to avoid inventing an automatic reminder or reimbursement decision. A meme might address the frustration of chasing receipts, yet it should not substitute for the answer when the viewer needs instructions.

The useful choice depends on the job. If the viewer must learn a sequence, prioritize visible steps. If they need to understand a condition, prioritize exact wording. If the goal is recognition, humor may fit, but the next step still needs to be honest about what follows.

Supply the recording when you choose a demo

Hook & Demo in Prolifik requires the user's demo recording. A website can provide brand context; it does not automatically capture a genuine product walkthrough. Record with permitted sample data and inspect the footage before using it as proof.

Make the decisive action legible on a small screen. A full desktop view shrunk to a phone may show that something happened without showing what. The demo script guide helps pair the statement with the action and result. Reduce the scope when the complete task cannot remain readable.

For illustrative formats, keep factual language separate from scenery. A generated conceptual image should not imitate a real customer, customer quote or measured dashboard. Use original explanatory art as art, with captions or context where ambiguity could change the meaning.

Compare treatments against the question, not a popularity label

Prepare a small review note for each candidate: what the viewer learns, what source carries the claim and what they do next. Reject a treatment if the source disappears beneath decoration or the explanation requires several unreadable qualifiers.

Do not select from unsupported claims about which format gets the most saves or highest conversion. Your team can collect its own observations later, with the channel, window and metric definition preserved. At selection time, evidence fit and comprehension are the available criteria.

Review the Prolifik format library with one approved question and its source pack. Choose the format that makes the answer visible, then inspect the final export before scheduling. A format should clarify your proof, not impersonate it.