Content Calendar Guide

The Calendar at /calendar is the scheduler. It shows every piece queued to publish, by day and time, across every connected platform and every brand.

The view

A standard month grid (Sun–Sat columns) with the current day highlighted. Each day cell shows:

• The number of items scheduled that day (top-right).
• Up to ~4 inline post chips with time + brand color/initial.
• A +N more link if the day is busier than the cell can show.

Top-right summary tiles: 28 SCHEDULED · 0 DRAFTS · 38 POSTED. Above the grid: month label with prev/next chevrons and a today button.

Click any day to open the day detail panel on the right.

Day detail panel

Selecting a day shows:

• The date and weekday.
• Day stats: total posts that day, brands involved, queued vs. drafts vs. posted vs. brands accounts.
• A Schedule new post button — for ad-hoc slots not on the brand's recurring schedule.
• An external-link icon to view the day on the platform's native calendar (if applicable).
• Filter by brand — All / per-brand chip.
• A list of posts grouped by time-of-day band: MORNING, AFTERNOON, EVENING.

Each post in the list shows:

• Brand badge.
• Status: POSTED, SCHEDULED, FAILED, PARTIAL.
• The first line of the script.
• The platforms it was/will be posted to (Instagram, TikTok, and YouTube icons).
• Format (e.g. Clip Montage).
• Time (e.g. 09:00 AM).

Status definitions

Drag and drop

You can drag a post chip from one day to another to move its slot. The new slot snaps to the closest valid time-of-day for the brand's posting schedule. Drag-and-drop respects:

• Per-brand active days (won't drop on an off-day for that brand).
• Per-brand time-of-day slots.

Schedule new post (ad-hoc)

The Schedule new post button on the day detail panel lets you pick a piece from the Library and assign it to a specific time on that day, without touching the brand's recurring schedule. Useful for:

• A timely meme that needs to go live in 30 minutes.
• An announcement post that doesn't fit a recurring slot.
• A holiday / time-zone-specific override.

Per-brand slots vs. workspace calendar

The Calendar view is workspace-wide — every brand's posts on the same grid, color-coded. The schedule generation logic is per-brand:

• Each brand has its own timezone, active days, and times-of-day on the brand page.
• When a piece is approved (manually or via Pulse), it goes to the next available slot for that piece's brand.
• Two brands with overlapping 09:00 slots simply both post at 09:00 in their own timezone.

Filtering

Use Filter by brand in the right panel to:

• Focus the day's list on one brand.
• Compare brand cadences side-by-side (e.g. "Why is brand A posting 3× more this week?").

What "MORNING / AFTERNOON / EVENING" means

The Calendar groups slots into three bands purely for visual readability. The bands are:

• MORNING — anything before 12:00 local
• AFTERNOON — 12:00 to 17:59 local
• EVENING — 18:00 onward local

The grouping has no effect on scheduling; it's just a clean way to read a packed day.

Tips

• Click the today button in the top-left to snap back to the current day after navigating around.
• A PARTIAL status almost always means a platform needs reconnection. Open Settings → Social media accounts and look for any platform showing a yellow notice.
• Drag, don't recreate. If a post is in the wrong slot, drag it. Recreating duplicates the piece and burns a credit.
• Empty days are healthy. A daily 100% schedule isn't required — Prolifik handles cadence, but rhythm matters more than density.